Summer is a bustling time in London, and property portfolio owners have a great opportunity to maximise bookings and revenue during this season. By adopting key strategies, such as embracing flexible letting, enhancing guest experience, prioritising sustainability, and partnering with trusted property operations providers, portfolio owners can set themselves apart from the competition and attract more guests.
In this blog, the Opago team have explored how these approaches can significantly boost summer bookings for property portfolio owners in London.
Embracing Flexible Letting
In today's fast-paced world, travellers seek flexibility when it comes to accommodation. By embracing flexible letting, property portfolio owners can tap into this growing demand and attract more guests. This can involve offering shorter minimum stay requirements, allowing mid-week check-ins, or accommodating last-minute bookings. Flexible letting not only increases occupancy rates but also helps to build a positive reputation and encourages repeat bookings.
Improving Guest Experience
Providing an exceptional guest experience is crucial for increasing summer bookings. Guests expect a seamless and memorable stay, and property owners can achieve this by focusing on:
Communication
Promptly responding to guest inquiries, providing clear directions, and offering local recommendations contribute to a positive guest experience. Utilising technology can also streamline communication and enhance guest satisfaction, as optimum outcomes can be achieved efficiently.
Quality Amenities
Ensuring that properties are well-equipped with modern amenities, comfortable furnishings, and reliable Wi-Fi will impress guests and encourage positive reviews. Fresh linens and sustainable toiletries are just two of the easy wins available to property managers. While they may feel like simple touches, they can go a long way in creating a memorable stay.
Personalised Guest Services
Tailoring the experience to individual guests' needs and preferences can leave a lasting impression. In-person guest services are a fantastic first step in achieving this elevated experience. Operatives on the ground can provide local insights and assist with getting the home set up effectively, and this ensures that each guest gets off to a fantastic start.
Making Homes More Sustainable
With increasing awareness about environmental issues, travellers are increasingly seeking eco-friendly accommodation. By making homes more sustainable, property portfolio owners can attract a growing segment of eco-conscious travellers. Highlighting sustainability efforts not only attracts environmentally conscious guests but also demonstrates a commitment to responsible business practices, which can positively impact brand reputation. Some simple initiatives to consider include:
Energy Efficiency
Invest in energy-efficient appliances, LED lighting, and smart thermostats to reduce energy consumption and carbon footprint. Longer term, consider installing solar panels to generate clean energy and reduce utility costs.
Waste Management
Encourage guests to recycle by providing clear instructions and convenient recycling bins. Use eco-friendly cleaning products and minimise single-use items.
Choosing a Trusted Property Operations Partner
Managing a property portfolio requires considerable time and effort. Engaging a trusted property operations partner can alleviate the burden and ensure smooth operations, allowing portfolio owners to focus on other aspects of their business. A reliable property operations partner can handle various tasks, including guest communication, check-ins, cleaning, maintenance, and even marketing.
What’s Next?
This is where Opago comes in. Our trusted, reliable services have already achieved fantastic results with Blueground and a host of other companies, boosting guest satisfaction exponentially. We provide a host of services to clients, including flexible letting, technology-backed property operations, and more, ensuring businesses can scale effectively, especially in the summer months.
A partnership with Opago doesn’t just enhance short-term bookings - it also contributes to long-term success. Our services foster guest loyalty and generate positive reviews. By working alongside us and embracing the key principles in this blog, your property portfolio is sure to thrive during the vibrant summer season.
Get in touch with us today to find out more about how we can transform your operations.
